VIP LOUNGE OF HANA
DURATIONㅣ2019/06 - 2020/06
CLIENTㅣHANA FINANCIAL GROUP
SPACE BRANDINGㅣDAEHONG COMMUNICATIONS
GARDEN DESIGNㅣTHE SUP
OBJECT DESIGNㅣRAHEE YOON
하나은행의 경영철학인 ‘손님의 기쁨 그 하나를 위하여’를 담은 공간으로서 ‘격’ 있는 공간에 ‘빈례정신’을 담고자 하였습니다. Hana Club에서 추구하는 ‘빈례(賓禮)’ 정신이란, 검이불루 화이불치(儉而不陋 華而不侈) ; 검소하지만 누추하지 않고, 화려하지만 사치스럽지 않은 입니다.
Hana Club에서 추구하는 빈례의 정신을 ‘하나8경’에 담아 표현하였으며, 한국적 요소인 지붕, 기둥, 채, 담, 풍류를 통해 고즈넉함, 다정다담, 풍류의 키워드로 ‘다감길을 거닐며 풍류를 즐기다’ 라는 공간컨셉으로 풀어냈습니다.
VIP lounge of Hana Bank is designed for VIP guests to experience Korean beauty and the identity of Hana Bank. The sentiment of the Korean beauty can be expressed in a term, ’Gumleebullu Hwaleebulchi’. This term represents the humbleness and pleasant simpleness of Korean beauty and spirit. To embody this concept and atmosphere, elements such as asymmetric shape of Korean traditional eave, natural stone walls, and materials such as Hanji (a Korean traditional paper) were used. This design stimulates foreign guests to embrace the atmospheric beauty of a Korean traditional village by its traditional surroundings. It also represents the vision and history of Hana Bank; treating guests with the utmost courtesy. As a hospitable space in which the guests are greeted with meals, the polite welcoming starts from a softly designed acrylic door knob with sensuous colors. The overall image reminds guests of a Korean thatched house which has a sentiment of home and warmth. As a result, the lounge provides full experience of Korean tradition to the guests in a humble and simple way of beauty, rather than being luxurious or extravagant.