DURATIONㅣ2016/02 - 2016/06
System is a brand that expresses the youthful, liberal, and dynamic urban female figure. It is a brand that has a following amongst a wide age range of consumers. This signifies its broad consumer base. We thus imagined a city for System, open to everyone. The streets and squares of a city encompasses a multitude of lifestyles.Private areas without disturbances. Private areas without disturbances. The display panel is used as a mirror when deactivated. When active, it may be used to project brand adverts and OMNI channel services through an application. It may also camouflage itself through projecting the same finishing material of its surrounding wall. The sofa and display table is designed to subtly expose the displayed merchandise. It also allows for the seamless communication between consumers relaxing on the sofa and those trying on the merchandise.