SHINSEGAE GYEONGGI 4F RENOV
DURATIONㅣ2021/09 - 2022/01
Presenting a distribution space environment where everything is not clearly perceived at once or boundaries are not distinct, but rather, a continuous flow of new and rich events takes place. Customers can directly stroll through the envisioned 'RUNWAY,' experiencing various sequences, where the path they walk transforms into an experiential MAIN EVENT space. With the path as the focal point, diverse events and brand occurrences act as elements of curiosity, providing a spatial experience where the roles of subjects and objects are reversed from the traditional runway.