DURATIONㅣ2012/11 - 2013/03
LOCATIONㅣAPGUJEONG, SEOUL, KR
Through the designing of a 'Multi-Function Platform', Archi@msphere aimed to create a space for PAPYRUS that functions not only as a retail space but also as an artistic one. The Multi-Function Platform, which is the main aspect of this project is a device that creates a contact point for consumers, provides a continuous platform for art marketing, and forms a visual character for the space. The maze like positioning of the mobile Multi-Function Platform creates a sense of unexpectedness and curiosity for the consumers while allowing PAPYRUS to actively promote their brand. In addition to that, the collage of a classically styled room amidst a modern space creates an impression of novelty.