DURATIONㅣ2022/02 - 2022/05
LOCATIONㅣGANGNAM, SEOUL, KR
To introduce young entry-level customers to Hermès, our goal is to alleviate psychological barriers associated with the brand, spark interest, and create special memories associated with the brand. While preserving the values and essence of Hermès, we emphasize their unique craftsmanship and elegance through unexpected attempts that convey humor and enthusiasm. Simultaneously, we maintain the values and essence of Hermès, highlighting their distinctive artisan spirit and sophistication through unexpected attempts that exude humor and playfulness.We aim to stimulate customers with an authentic code by creating a space where Hermès' unique attitude naturally reveals itself.